Blog

As we step into 2026, the relationship between hotels and Online Travel Agents (OTAs) requires a "strategic reset." Despite the digital sophistication of the industry, many ...

What are the differences between SEO and GEO? Are the same tactics required by a hotel to be ranked in a Search Engine and cited in AI generative results? The short answer is yes. ...

After an incredible 27 years, Paul Gallagher stepped down as Buswells Hotel's esteemed General Manager in December 2024. In a comprehensive interview with Dr. Des O'Mahony at the ...

Hoteliers rightly dedicate significant effort to driving direct website bookings. However, a truly resilient and profitable hotel distribution strategy requires a diversified ...

AI in Digital Marketing: Direct Insights from the Google Partner Summit AI in marketing is causing the most significant search transformation to date in the digital ecosystem for ...

What is Ads in AI Overviews and AI Mode? The increased use of generative AI tools like Google's AI Mode, Gemini, or ChatGPT will drive those companies to monetise the AI results. ...