Web Design
      Back to home
      1. Knowledge Base
      2. Web Design

      Why a hotel should choose the Smart platform vs a generic website solution?

      If we search on Internet to try to find a website solution, we are going to find that there are many of them. Some are really popular like Wordpress, some are less known. Some of them are generic and others are specifically adapted to some business.

      The Main Goal

      A hotel website is not a simple informative website. A hotel website should be focus in conversion while also attending to the information needs of the client.

      So the hotel must find a website solution that balance a beautiful and usable design with the right elements to convert and to present the relevant information. It is not enough with an amazing presentation if we are not able to bring direct sales.

      Internet is live

      A website is a never ending story. No matter if have the most wonderful website following the latest trends with the most powerful functionalities at the go live moment, more sooner than later we will discover that our website is old. And we are not talking about years, but only a few months. User behavior, new trends, competitors innovations, law requirements, and many others. Almost every day there are new things that slowly deprecate our website.

      So the hotel must find a website solution that release new functionalities and design improvements to allow us to evolve together with the market.

      Maintenance Investment

      Create a new website requires a big investment. And we are not talking only about the cost of the project, but also the time that the hotel needs to dedicate to the project and the opportunities that the hotel is loosing while the website is not updated.

      So the hotel must find a website solution that doesn’t require to start since the beginning with a new website each 2 or 3 years. Because, if you have a website with more than 3 years, you have a really old website.

      Technical knowledge

      Hotels are specialised in business. Not always there are people with technical knowledge to maintain and evolve the websites. But anyway hotels must maintain and evolve the content and look and feel of their websites. And if they can do it by their selves it is even better so they can make as many changes and as often as needed without extra costs.

      So the hotel must find a website solution with a CMS easy to use and focused in self service.

      So, as a summary, the ideal website solution for a hotel website should:

      • Be focused in conversion

      • Evolve along the time

      • Minimize maintenance investments

      • Easy to use

      • Self service CMS

      If we analyse the most of the website solution (popular and specialised) you are going to find that they can not say yes to all this points. But Bookassist Smart CMS does.

      We have almost 20 years of experience in the hospitality business. We take care of the technology so you can be focus in the business.

      1. Powerful and flexible platform: The Smart Platform has all the functionalities that you could desire from your website and CMS.

      2. Never Out of Date: Our Labs Department is dedicated to maintaining and evolving the Smart Platform. We constantly release new functionalities and improvements.

      3. Easy to use: The CMS is really intuitive and easy to use. You are not going to require technical knowledge to use it.

      4. Self-service oriented: You will be able to modify almost everything in your website using the SmartCMS.

      5. Mobile First: You can differentiate content between mobile and desktop/tablet. Choose images, text, offers, main buttons, rooms and many more specifically for Mobile.

      6. Knowledge Base: You will have access to the Smart Knowledge Base where we have articles, videos, FAQ, How-to tutorials and many more things to help you.

      7. Customisable: You can decide not only the look and feel of the website but also which functionalities you want to have activated in your SmartCMS. This will create the perfect balance between your needs and the cost.

      8. Fast development: We can create your website in only 2 weeks.

      9. New website whenever you want: You can change the entire look and feel of your website without creating a new website or uploading all the content again. You will only need to change the style of the website. We release new designs every year following the latest trends.

      10. Languages: In your SmartCMS you can have 19 languages, including right-to-left languages as Arabic or Hebrew, available.

      11. Google Speed test optimised: Our latest designs are fully optimised for the Google Speed Test.