What is Google Promoted Hotels?

Google Promoted Hotels - also known as Google Property Promotion Ads - is an advertising placement part of the broader Google Hotel Ads, the Metasearch program that Google developed for hoteliers.

Through Google Promoted Hotels, hotels can promote their property on top of their destination search results, within the Google Hotels section of Google Travel.

When a user clicks on a property promotion ad from hotel search results, they'll be taken to the so-called "Sponsored" tab.
The "Sponsored" tab is exclusive to that property promotion ad, and is designed to showcase the property and the advertiser’s offer.

If you are advertising your hotel on Google Metasearch through Google Hotel Ads, you should consider including Promoted Hotels (or Property Promotion Ads) as part of your Metasearch Strategy in order to: 

• Increase your hotel brand awareness;
• Capture travellers' attention when they are in the earlier stages of the conversion funnel (typically in a "discovery" phase);
• Generate more direct traffic to your hotel website through Google consequentially to the incremental outbound clicks of your Property Promotion Ad;
• Outrank your competition as your official website ad will be the only one shown in the "Sponsored" tab.