Booking Platform 'Room Card' Recommendations

Simplify Guest Choices with Detailed Room Cards

'Room Cards' play an essential role in the hotel booking experience by providing bookers with detailed and relevant information at a glance. These cards offer a clear and comprehensive overview of what guests can expect from their stay, helping them make informed decisions that suit their preferences and needs.

Each 'Room Card' serves as a mini-brochure for the room, featuring not only basic details like the room’s name, size, and maximum occupancy, but also a rich description that includes the decor style, ambiance, types of furnishings, and available amenities.

'ROOM TYPE' Based Configuration

Configuring 'Room Cards' based on 'Room Type' provides a range of significant advantages:

Clarity and Consistency for Users: It ensures users have more accurate expectations and reduces confusion, as they primarily choose hotels by room quality. It allows for straightforward comparisons of different room types and amenities, making the booking process clear and transparent, enhancing guest satisfaction.

Reduced Complexity: Configuring based on room types simplifies the system, avoiding the complexities of managing multiple configurations for various meal plans, offers, or occupancy levels.

Description Best Practises:

• Start highlighting the most crucial features of a room, such as room size, bed configuration, air conditioning, the window view or the presence of a balcony. It is crucial to clearly indicate such features as early as on the first list view of all rooms.
  • 19 m² | 1 Large Double Bed | City View | Balcony
  • Double Bed (180 x 200 cm) | Sea View | Terrace
  • 15 m² | 1 Double Bed or 2 Single Beds | Interior Room 
• Add a brief description of the room. Hotel room descriptions should be two things – accurate and clear.
  • Comfort rooms are the perfect place for you if you are looking for a comfortable, larger space. They will work perfectly for one or two people. Depending on your preference, we offer rooms with one large bed or two separate beds. It is also possible to accommodate a family with children.

• • Comfortable high ceiling exterior room with a balcony overlooking the main street. Equipped with a modern bathroom with shower and a 180x200 double bed that can be configured as two 90x200 twin beds (upon request and subject to availability).
• Keep It Concise: Descriptions should be concise but still provide all the key information a reader needs in order to make an informed decision about booking a room. Resist the urge to go into too much detail – it could confuse and distract guests instead of helping them decide whether or not they want to stay with you!
• List services with 'main facilities in bold' and very clear bullet points. The list should show only the key features in a concise form, without any unnecessary text. (Guests shouldn't have to read such a description – it's enough to scan it to know the rooms' key features and to compare them). 
  • High quality amenities:
    Viscoelastic mattresses and pillows
    Heating and Air Conditioning 
    Free WiFi
    Minibar
    Hairdryer
    Free toiletries
    Safe box
    32”LCD/HDTV Television 

Make sure to use specific terms that appeal specifically to your target market (e.g., 'luxurious', 'romantic'). This will help you target your readers more accurately and create descriptions that resonate with them on a personal level.

Description Examples:

Display Examples:

'OFFERS' Based Configuration

Bookassist highly recommends hotels to have a 'Room Type' based configuration, however,  sometimes other external factors such as Channel Managers or PMS configurations force hotels to change this configuration.  

Configuring hotel booking systems primarily based on offers, such as 'rooms with breakfast included' can introduce several challenges and inefficiencies:

• Increased Complexity for Users: Offers-based configurations can complicate the booking process. Guests might find it overwhelming to navigate through various offers to find what they primarily need – a suitable room. This could lead to a confusing booking experience, where the focus shifts from the quality and type of the room to the specifics of the offer.
• Difficulty in Comparing Options: When the layout is centred around offers, it can be challenging for users to make direct comparisons between the fundamental aspects of accommodations, such as size, style, and suitability for their needs.
• While offers can certainly add value to bookings and enhance guest experience when used as supplementary options, basing the primary configuration of a Booking Platform on such offers is generally not recommended. It complicates both the user experience and hotel operations, and shifts the focus away from what truly matters to most guests—their room.

Display Examples:

How to send 'Room Card' descriptions to Bookassist

Once you have all your room descriptions, you need to send them to Bookassist (support@bookassist.com) so that they can add them to the corresponding room type.

This email must include name and description in all languages of each type of room, such as:

• Room type name (e.g., Double Standard, Double Superior, Executive, Junior Suite, etc.)
• Room size
• Bed size(s)
• Views (if applicable)
• Room description
• Available amenities