Simplify Guest Choices with Detailed Room Cards
'Room Cards' play an essential role in the hotel booking experience by providing bookers with detailed and relevant information at a glance. These cards offer a clear and comprehensive overview of what guests can expect from their stay, helping them make informed decisions that suit their preferences and needs.
Each 'Room Card' serves as a mini-brochure for the room, featuring not only basic details like the room’s name, size, and maximum occupancy, but also a rich description that includes the decor style, ambiance, types of furnishings, and available amenities.
'ROOM TYPE' Based Configuration
Configuring 'Room Cards' based on 'Room Type' provides a range of significant advantages:
Clarity and Consistency for Users: It ensures users have more accurate expectations and reduces confusion, as they primarily choose hotels by room quality. It allows for straightforward comparisons of different room types and amenities, making the booking process clear and transparent, enhancing guest satisfaction.
Reduced Complexity: Configuring based on room types simplifies the system, avoiding the complexities of managing multiple configurations for various meal plans, offers, or occupancy levels.
By focusing on room types, hotels emphasise their core offering – the room itself – which is the primary factor in guests' booking decisions.
At Bookassist we strongly recommend using this setup for your hotel.
Description Examples:
Display Examples:
'OFFERS' Based Configuration
Bookassist highly recommends hotels to have a 'Room Type' based configuration, however, sometimes other external factors such as Channel Managers or PMS configurations force hotels to change this configuration.
When possible, we should avoid ‘Offers’ based configuration.
Configuring hotel booking systems primarily based on offers, such as 'rooms with breakfast included' can introduce several challenges and inefficiencies:
- Increased Complexity for Users: Offers-based configurations can complicate the booking process. Guests might find it overwhelming to navigate through various offers to find what they primarily need – a suitable room. This could lead to a confusing booking experience, where the focus shifts from the quality and type of the room to the specifics of the offer.
- Difficulty in Comparing Options: When the layout is centred around offers, it can be challenging for users to make direct comparisons between the fundamental aspects of accommodations, such as size, style, and suitability for their needs.
- While offers can certainly add value to bookings and enhance guest experience when used as supplementary options, basing the primary configuration of a Booking Platform on such offers is generally not recommended. It complicates both the user experience and hotel operations, and shifts the focus away from what truly matters to most guests—their room.
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How to send 'Room Card' descriptions to Bookassist
Once you have all your room descriptions, you need to send them to Bookassist (support@bookassist.com) so that they can add them to the corresponding room type.
This email must include name and description in all languages of each type of room, such as:
- Room type name (e.g., Double Standard, Double Superior, Executive, Junior Suite, etc.)
- Room size
- Bed size(s)
- Views (if applicable)
- Room description
- Available amenities